Establish Authority With Influence and Expertise-led Content

Access top subject matter experts, journalists, and thought leaders to publish industry thought leadership content across books, data stories, and narratives.
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We work with leading B2B SaaS, BFSI, and Technology brands like

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We use our systems and resources for our branded media publications – and it works

We built a multi-authority site portfolio of publications that uses Merrative’s marketplace for strategy, content management, and community growth

RedQueen

Community

Guides and no-code tutorials on productivity and automation for founders, managers, and executives.

Applied AI Tools

Directory

AI tools directory, tutorials, and listicles to educate on the practical application of Generative AI software, AI Agents, and other applications.

Founder Leverage

Thought Leadership

Founder interviews on how they raised funds for their business and reports on the fundraising landscape.

Epilogue

Branded Blog

Long-form guides and thought leadership blogs to publish thought leadership content formats like books, data stories, webinars, and blogs

Newsletters

Media First Brand

Content examples and funnel case studies of branded publications like Slack, MailChimp, Airbnb, etc.

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Readtreats

A newsletter for curated books, articles, podcasts, movies, and shows on a new theme every week

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One seamless process to create and publish thought leadership — without AI content

AI cannot produce true thought leadership – that comes from your internal teams, experts, and influencers. Every step of our content creation process involves human intelligence.

01
Finalize content brief
Explore Merrative’s templates and collaborate with our team to prepare a content brief.
02
Request expert insights
Our professional writers will seek quotes from relevant influencers and experts to improve the authority of your content.
03
Editorial collaboration
Collaborate with our editorial team to align the first draft with the content brief.
04
Publish
We can assist you in publishing and maintaining your chosen CMS.
05
Distribution
Explore our Events section to create experiences around your published content.
Book a discovery call
As Google continues to reward content created by experts or those with first-hand personal experiences, we should expect to see content that aligns with these things positively affected in the core algorithm and other Google updates in the future. E-E-A-T matters, and it’s only going to become even more critical. E-E-A-T matters, and it’s only going to become even more critical. As Google continues to reward content created by experts or those with first-hand personal experiences, we should expect to see content that aligns with these things positively affected in the core algorithm and other Google updates in the future. E-E-A-T matters, and it’s only going to become even more critical.
Leigh McKenzie writing for Backlinko
My view is that EEAT is an off-page factor…
It comes from -
• podcast appearances
• awards
• accreditations
• LinkedIn
• publishing books
• writing for big brands
etc. It doesn’t come from writing ‘experienced travel writer’ on your about page. E-E-A-T matters, and it’s only going to become even more critical. It doesn’t come from writing ‘experienced travel writer’ on your about page.
Niche Site Lady on X
The reason so much content marketing didn't work is you had humanities grads trying to explain databases to developers. I don't see any way for a team to write successfully without having lived it, to some degree.
Chris M. Gillespie, CEO at Fenwick
Most ToFu and MoFu content often lacks hands-on research, relying on customer reviews, competitor articles, or company websites. For example, when writing about "the best content marketing software," you must provide genuine, firsthand reviews with original screenshots and demonstrate true authority on the subject. With Google's EEAT framework, authenticity is crucial—secondary research alone no longer suffices. This comes from writers with subject matter expertise.
Harshala ChavanFounder at Merrative
Opinionated content is a subset of *thought leadership* content. We have a simple definition: it's the sharing of "earned secrets," the experience and opinions only you possess. Share your earned secrets to show expertise and begin building *trust.*
Ryan Law on X

Real experts work on real data analysis to share real insights via:

Data stories

Establish authority with original data analysis via industry reports, infographics, whitepapers, and forecasts.

Narratives

Publish personal or counter-narrative opinion pieces that set your industry on fire. Your industry references for decades ahead.

Books

Make your brand immortal with books that get referenced for the coming decades.

Discussions

Implement repetitive systems to publish webinars, panel discussions, and podcasts.

Newsletter

Merrative supports curation-led and research-led newsletter management.

SEO Blogs

Complete target keyword coverage using hub and spoke content strategy and Google's E-E-A-T guidelines via ToFU, MoFU, and BoFU blogs.

Book a discovery call
  1. Data stories: Establish authority with original data analysis via industry reports, infographics, whitepapers, and forecasts.
  2. Narratives: Publish personal or counter-narrative opinion pieces that set your industry on fire. Your industry references for decades ahead.
  3. Books: Make your brand immortal with books that get referenced for the coming decades.
  4. Discussions: Implement repetitive systems to publish webinars, panel discussions, and podcasts.
  5. Newsletter: Merrative supports curation-led and research-led newsletter management.
Book a discovery call

Work with the best publishing talent who brings experience, professionalism, and influence to your brand’s content

No more poor writing, ghosting, or plagiarized content. Our talent has led or worked with the most renowned publications, top management consultancies, and research organizations. Thus, they possess the necessary professionalism and work ethic, making it a pleasure to work with them.

Paid Search Marketer

Machiel S.

Previously

Paid Search Marketer

Machiel S.

Previously

Paid Search Marketer

Machiel S.

Previously

Paid Search Marketer

Machiel S.

Previously

Explore Merrative’s experts
Create Expert Profile

Influence and Expertise-led Content builds true industry authority

Today, search engines support branded and authentic content that is ‘helpful’. Merrative makes it easy to tap into human intelligence to publish content that defines the coming decades.

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How Merrative supports your brand’s thought leadership marketing efforts

Merratibe DOES help you with

  • Hire Experts: Access subject matter experts and influencers for real insights.
  • Hire Writers: Hire professional ghostwriters, No job postings, No interviews, No AI content
  • Explore Partnerships: Tap into educational institutes, consultancies, research organizations, and content SaaS tools to produce original and authoritative content.
  • Content systems: Streamline project management with streamlined content systems unique to your business.
  • Event marketing: Create events around your content via webinars, panel sessions, lectures, discussions, and more.

Merrative DOES NOT help you with

  • Copywriting
  • Product descriptions
  • Mass blog posting with generalist writers
  • Social media management
  • Presentations
  • Any form of brand work

Merrative provides done-for-you thought leadership marketing as a service

Design and document content strategy + KPI tracking

Establish a monthly content production system

Dedicated project manager, content writer, and editorial team

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FAQs

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